Store Opening
Zelaz
Walk into Zelaz (pronounced ZEE-lahz), a new tween/teen-centric girl's clothing store at Ridgedale Mall, and you'll be struck more by what you don't see than what you do: no pounding hip-hop music, no dim lighting, no overwhelming stench of cologne, and, as owner Janet Polach says, "No logos on the backside!" Polach opened Zelaz last August after being frustrated by the lack of stylish but appropriate clothing options for her tween-age daughter Alex (Zelaz is Alex's name backwards... minus an 'x' and plus some 'z's). Zelaz is a comfortable, open store that offers funky purses, jewelry, dress clothes, and everyday basics that girls from middle to high school are fans of (I heard more than one "OMG" while flipping through the racks). From Billabong thermals and Peruvian knit hats to dresses for winter formals, Zelaz has a range of affordable clothes for all occasions. And Polach is happy to weigh in what's stylish this season - "Anything with a peace symbol" - for those looking for tween gift ideas. And parents can feel good about every purchase not just because the clothes are classy: 5 percent of revenue goes to girlsBEST, a charity that supports girl-specific programs that promote self esteem, leadership, and activism. -Monica Wright
Ridgedale Mall,
12401 Wayzata Blvd, Minnetonka
Hours this weekend: Friday 6 a.m.-10 p.m.,
Saturday 7 a.m.-10 p.m., Sunday 11 a.m.-7 p.m.
Zelaz.com
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